Web Sites
Using Your Web Site with AnswerBook
Voice of the Member
You have worked hard on your web site, laying it out in the most member-friendly way possible. But no matter how hard you try, it will always be presented and organized with navigation based upon a credit union professional's view. That's great, but not the end all. AnswerBook is the other side of the equation. It is the ability to link member questions, inquiries, and topics into your Web Site based on the member's view of the world, individual financial service needs and understanding (terms, phrases, questions, etc).
Reinforce Your Member's Use of the Credit Union's Web Site
More than just a simple search link into web content, AnswerBook allows the credit union to use member inquiries to create strategies for direct member response, links into current web content resources, and evaluate whether the content of your web site is adequate based on the member questions coming in. AnswerBook reinforces your investment in your web site by making sure that your members can and will use your web site for answers to their questions.
Focus Your Employees and Board of Directors
Not only members, the intelligence gathered by AnswerBook is an excellent road map for your employees and board of directors in linking your credit union solutions explained and provided by your web site to the inquiries of your members. A constant training tool for your employees, AnswerBook will drive your team to your web site when you link member questions to your web site answers, solutions, and education.
Make Building Web Content a Team Effort
Using AnswerBook's Find the Expert feature you will be able to instantly channel member inquires to the credit union team members with the answer. You simply build member service categories, link the categories to the employees with the answers, your topic expert, and let AnswerBook connect the dots; your member questions with the best suited team member. When your team member responds to the inquiry, AnswerBook will send the question and answer to a publishing queue for your web team to consider for posting. Hopefully, the answer was already on your web page, but if not, the web team will now know the answer and create web content to fit member inquires. Every credit union team member is focused on the effectiveness of your web page.
Use Alerts to Keep Web Page Users Coming Back
AnswerBook has many features to help you keep members and employees coming back to your web site. Alerts allow users to ask AnswerBook to send email alerts when key topics change or when new questions are posted. Users tracking product offerings, information about regulation changes, or new educational offerings will now have a built in mechanism to come see what is new in your AnswerBook and web page. AnswerBook also will help your team keep content current with its content date manager. When content is posted, the publisher can set date controls, notifying team members when content should be reviewed, updated, or deleted. Keep your answers current, interesting, and in front of your web page users.
If you are responsible for your organization's web page--building it, paying for it or guaranteeing its effectiveness--then you need the tools AnswerBook will bring to your web page focus. Learn more from the source: http://www.fuzeds.com.
Check out CU*Answers Web Service Team for more web page help/resources.
