AnswerBook ROI
The AnswerBook creates a win-win situation for everyone. The credit union staff 's job becomes easier, because they have access to consistent, accurate information allowing them to provide a higher level of service. Members can ask questions and get answers to the things that are most important to them in a secure online environment. For your members currently not using online banking, using AnswerBook may increase their confidence and comfort level of using online service enough for them to take the next step and move to online banking. Best of all, every time someone, staff or member, uses a self service channel, it costs the credit union only a few cents as compared to live service and the credit union saves big!
By digitally capturing information, credit unions can glean insights into the buying propensity and needs of their members individually and in aggregate. Leveraging this information to target marketing directly to the members with the highest propensity for the service is more effective and efficient. Once again, the credit union saves big!
