Digital Intelligence
Shifting Intellectual Assets to the Networked World Will Change Organizations Forever
What are intellectual assets? Intellectual assets are the ideas and concepts that form an organization. They are policy manuals. They're documentation. They're business plans. They're the little details about your company that are stored in the brains of every employee. They're the interactions of your Board. They are the electricity that makes your company go. And they've been around since the very first company was ever formed.
The Old Model
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Unfortunately, over time, organizations have not had the ability to be very efficient with the management of their intellectual assets in a cost-effective manner. Because it's expensive to train people. It's expensive to create hundreds of page of static documentation and maintain it. It costs real dollars to translate ideas from the leadership of companies to employees and the marketplace. And often those ideas have nothing to do with the original intent and vision of the company.
In reality, we've all been in the same boat. The companies that had the scale and resources set themselves apart with well-trained people, great marketing, super customer communications, and documentation that allowed them to evolve and not have to reinvent the wheel every time key resources left the company. It was a competitive advantage. So you might ask what has changed?
The New Model
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Today's network tools give every company the ability to be more effective in the management of their intellectual assets, at a lower cost than at any time in the past. The Internet and server-based expression of intellectual assets now allow companies to inventory, maintain and communicate their intellectual assets to everyone very quickly. Digital Intelligence and the expression of intellectual assets over a network are changing companies forever.
Has your company started yet? This web site is about activating a community of credit union leaders to attack the challenge of building organizations that are well defined, communicate quickly with employees, members and the general marketplace, and are building intellectual assets that can be managed for a competitive advantage.
Read why you need a community to help you execute on building intellectual assets.
Additional Resources
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